Saturday, February 21, 2009

The "New Moon" Logo: Psychology Of Color

Could there be more to the New Moon movie logo than adding a couple words and changing the color from blue to orange? The Deadbolt News is featuring an article on the psychology behind the marketing of the second film in the series.

"Digging deeper into the color scheme of the new logo artwork, the psychology of the color orange has given us more insight into what fans may expect from the tone and the marketing of The Twilight Saga New Moon. Interestingly, from a quick search through the web, the color orange has many layers from a psychological standpoint."

Take a look at the entire article here. What do you think?

-Jess H

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